Banners and Brokers

Banners and Brokers

Banners Broker is a reasonably new company that utilizes the blind network to position banners on behalf of its clients which purchase this space as impressions. That is a very basic summary of what they do, in this article you will see the 3 different angles that you can use banners broker to both generate advertising revenue, drive traffic towards your businesses and use your own website as a publishing platform for that companies clients.



Advertising - To begin with let us look at the "advertiser" package; this package is designed for business owners to get a share in the expensive banner advertising market place. Purchasing impressions from as low as $25; will give the business owner the opportunity to create banner campaigns that may piggy back high traffic websites which are already within that niche. Websites like these are specifically targeted to suit the advertising business; for instance, if you where a car dealer your adverts might show on the "Auto Trader" website.



The following package that Banners Broker offers may be the "Publisher" package; this package offers businesses or people who already have traffic generating websites the opportunity rent out the space on their own web pages for profit. The business will find suitable advertisers to purchase banner impressions which you can use to place ads in your site making you a healthy profit.

Brokers

The final and a lot interesting of the 3 packages will be the "ad-pub combo"; this package basically allows you to purchase advertising panels from websites all over the internet. Banners Broker will sell that ad space for you to advertisers causing you to be profit on that web space. The easiest way to explain it is to assume renting an apartment from an apartment blog then renting out to a third party for profit.



The ad-pub combo is facilitated using advertising panels which first has to be populated with traffic before they start to earn advertising revenue. There is a couple of ways to achieve this; you can use the banner impressions you receive with each ad pub combo to drive traffic to the banners broker website, it is possible to introduce people to the business which will give you sales credits by means of traffic or you can purchase traffic packs which still leaves a proper profit.

Banners

The panels which you purchase take a varied period of time to qualify influenced by the value of the panel. A $10 yellow panel which will take 4 weeks to finish its cycle will give you a return of $20, a purple panel that will cost $30 will take around 6-7 weeks and will give you a return of $60. The business starts to get important when you have green, red and black panels which cost $270, $810, $2430 respectively and definately will see a return of double the amount cost of purchase once they have completed their cycle.